Digital Shop Window

A digital shop window for local retail

Normal shop windows usually offer only limited space. In addition, not all shops have the opportunity to offer their products in the most visited shopping locations. The Digital Shop Window project enables Darmstadt-based retailers to present themselves online on a central platform.

Via the Digital Shop Window, local shops have the opportunity to describe themselves and their products, set opening hours and refer to other websites and their own online shop. The coronavirus pandemic in particular has caused a tremendous upswing, with a total of over 550 shops now listed, including fashion boutiques, pharmacies, household goods suppliers, restaurants and many more. Integrated delivery enables products to reach customers within a day, e.g. using electric cargo bikes.

What is the use of

  • Strengthening regional retail trade
  • Display of the (product) variety of the Darmstadt retail trade online as well
  • Online purchase of products from the Darmstadt retail trade

Who benefits from it

  • Citizens of Darmstadt
  • Visitors
  • Vendors
  • Caterers

What is the schedule

Start date: October 2018

Launch of the online platform in Q4 2019

Who is responsible

Wissenschaftsstadt Darmstadt Marketing GmbH und Darmstadt Citymarketing e.V.
Anja Herdel

Project location


Field of action