{"id":24525,"date":"2022-11-09T13:50:01","date_gmt":"2022-11-09T12:50:01","guid":{"rendered":"https:\/\/demo.la-mina.de\/digitalstadt-darmstadt\/stories\/story-house-of-digital-media-education\/"},"modified":"2025-06-12T10:54:16","modified_gmt":"2025-06-12T08:54:16","slug":"story-house-of-digital-media-education","status":"publish","type":"stories","link":"https:\/\/www.digitalstadt-darmstadt.de\/en\/stories\/story-house-of-digital-media-education\/","title":{"rendered":"Story: House of Digital Media Education"},"content":{"rendered":"\t\t
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Confident in the digital world<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The internet and media have become an inseparable part of our everyday lives. If we can gain a better understanding of how the media world works and how it affects us, we can be more confident engaging with it. With this in mind, the team from Hesse\u2019s Institute for Media Education and Communication (MuK) is offering free workshops, training courses and lectures as part of Smart City\u2019s House of Media Education project. For example, this has been happening at parents\u2019 evenings and student events at schools in Darmstadt, such as the Justus-Liebig-Schule (LIO). \u2018Year 6 is a critical time for examining the media\u2019, says LIO school headteacher Thomas Schmidt, as he explains why \u2018Media Day\u2019 is on the timetable for class this morning. \u2018When we ask the parents of Year 5 students at information evenings whether their children have a mobile phone, we learn that very few do. But when we ask the same question at the first Year 6 parents\u2019 evening, we find that almost every child has one.\u2019 This is no different with the current Year 6 students. Without exception, everyone has a smartphone, which they use to write WhatsApp messages, view funny pictures or videos on TikTok or upload their own content, search for homework help on YouTube or watch films on Netflix. <\/p>

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\u2018The money you pay is your data\u2019<\/h3>

\u2018How can all these things cost you nothing? Many people work at the companies that offer all of this and earn money there,\u2019 asks media educator and MuK Managing Director Peter Holnick. Smart City project\u2019s cooperation partner is met with the shrugging of shoulders. \u2018The money you pay is your data \u2013 because it\u2019s interesting and valuable for these companies\u2019, says Holnick. \u2018The more data they have from us, the more they learn about which apps we use for how long, which videos we watch or who we write to, the better companies will be able to understand us \u2013 and influence us.\u2019 Holnick goes on to tell his astonished listeners about an example from the American online shopping platform Amazon. \u2018[The company] sends people products that they have seen on the website several times \u2013 but without ordering them. 70% of these packages are kept.\u2019 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The “House of Digital Media Education<\/h3>

The digital city project is a joint project of the social department of the science city Darmstadt and the Hessian Institute for Media Education and Communication (MuK). It aims to enable children, young people and adults of all generations to find their way in today’s digital world His media-pedagogical offer focuses on people and not technology For example, this has been happening at parents\u2019 evenings and student events at schools in Darmstadt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How does the media work? What tricks does the media use to guide our perception? How
How can the media become dangerous for us? And how can we
avoid that? in order to address these questions, the
LIO Year 5 students were invited to participate in two of five different workshops.
I thought \u201cThe Power of Brands\u201d was really cool\u2019,
a girl to her friend during the first break about her
workshop experience \u201eI did not know, that there are so many in brands
Hide signs.Crossmedia designer Mareike Biek taught
her about the symbolic world of logos and the role of influencers,
letting her design her own logo at the end. In \u2018The Power of
the Media\u2019, online journalist Judith Michler
We rely 80% on our eyes, even
though they are the easiest to deceive.\u2019 Among other activities, she shows images of
people who were either photographed from below or from above
the latter always appear more confident and influential.
\u2018Once we know these things, we are not so easily fooled\u2019, says Michler.<\/div>
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A game that causes stress is the wrong choice<\/h3>

It may be the case that a few of the boys didn\u2019t pay too much attention when they decided to take part in the \u2018Health and Gaming\u2019 workshop \u2013 but they\u2019re the right target group. \u2018I want to find out about some cool games here\u2019, says one of participants to the workshop leader Sebastian Mehmel. But the self-confessed \u2018gamer since childhood\u2019 wants to talk to girls and boys about the impact of computer games on their health. The room soon fills with astonishing stories about destroyed screens and consoles being thrown out of the window. \u2018Above all, gaming should be fun. If it\u2019s not fun or creates stress, it\u2019s the not the right choice or you\u2019re playing it wrong\u2019, says Mehmel. <\/p>

The \u2018Social Networks\u2019 workshop is all about right and wrong behaviour, online bullying and images that are forever haunting the internet. The \u2018Beautiful New Imagery \u2013 Advertising, Media and Role Clich\u00e9s\u2019 workshop with children\u2019s author Ilona Einwohlt addresses how media and brands consciously perpetuate gender clich\u00e9s and thus shape patterns of thought and behaviour. \u2018Wow,\u2019 exclaims one of the boys attending. \u2018I\u2019m going to pay more attention to that.\u2019 <\/p>

What Peter Holnick says in his \u2018Lost in the Media World \u2013 My Media Biography\u2019 workshop applies to all children and young people of this age: \u2018You belong to the first generation that is growing up in the analogue and digital worlds. It\u2019s especially important for you right now to find out who you are and what you want or don\u2019t want. And for that, you need those around you. Because most of them are also in the digital world, you also need to learn to understand it and to cope with it.\u2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CONTACT
House of Digital Media Education<\/strong><\/h3>

Peter Holnick, <\/strong>
Ilona Einwohlt<\/strong><\/p><\/div><\/div>

Adress
Forstmeisterstr. 11
64285 Darmstadt<\/p>

Tel.: 0175 9341336<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSend e-mail<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The internet and media have become an inseparable part of our everyday lives. If we can gain a better understanding of how the media world works and how it affects us, we can be more confident engaging with it. With this in mind, the team from Hesse\u2019s Institute for Media Education and Communication (MuK) is offering free workshops, training courses and lectures as part of Smart City\u2019s House of Media Education project. <\/p>\n","protected":false},"featured_media":23093,"template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-24525","stories","type-stories","status-publish","has-post-thumbnail","hentry","topics-education"],"acf":[],"yoast_head":"\nStory: House of Digital Media Education - Digitalstadt Darmstadt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalstadt-darmstadt.de\/en\/stories\/story-house-of-digital-media-education\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Story: House of Digital Media Education - Digitalstadt Darmstadt\" \/>\n<meta property=\"og:description\" content=\"The internet and media have become an inseparable part of our everyday lives. 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